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The Asami collection reflects the morning rays of sunlight from the land of the rising sun.
Asami is a Japanese word for morning beauty and it is a commonly used name for girls in Japan.
The name, and thus the collection, invites us to be swept away by a warm and glorious Summer where skin is sun kissed and golden, days are bathed in infinite rays of sunlight and nights are light and endless.
Reflections from the never setting sun and the never ending shape of the circle are cornerstones of the collection evoking the Japanese sense of elegant simplicity. The look and feel of the collection empowers women to lean back into their own glory and sense of femininity, inspiring them to be exactly who they are.
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